It's all about choice!

What does today’s cannabis market have in common with cars, tennis shoes and candy bars? Choice.

As consumers we value selection, innovation and quality.  No matter if you are a cannabis connoisseur, on canna-holiday or are new to the scene there is no better time than now to be a patient or a customer in the great Colorado marijuana marketplace. Gone are the days when the weed of choice was seedy schwag from down the lane. These days recreational and medical cannabis consumers have access to a staggering array of flower, oils, tinctures, waxes, rosins, savories and more to choose from. It is a veritable sweets store for the over 21 set and day by day it only seems to get better.

With a bit of schooling a trip to today’s modern dispensary can be like a run to the supermarket. Go online and study up before you go, learn what you can about strains, edibles and extracts, make a list of products you would like to try out and remember, ask questions, your local budtender is there to help you.

These days there many ways to play with your cannabis. With the wild array of flower at your disposalyou can roll a joint, light up a pipe or fire up a bong, all good and time honored ways to get your buzz on. Vaporizers have helped to make inhaling dry weed safer, cleaner and healthier. And edibles have certainly come a long way from the ubiquitous brownie. Now there are a multitude of drinks, cookies and other consumables out there to help you access your THC in portioned, reliable ways.

And yet the Colorado cannabis flower market has seen a change in revenues. According to Marijuana Business Daily from the first quarter of 2015 to the 1^st quarter of 2016, we experienced an 11 percent rise in sales while concentrates bumped up 125 percent. Did flower suddenly fall out of favor here in the Mile High State? No, what we are seeing is a change in how consumers are choosing to deliver and savor their highs.

It is the continued rise of quality and choice of cannabis concentrates that makes being a pot consumer so exciting right now. Are you new to weed and want something light, discreet and adventurous to explore? Try out a micro dose sipper pen. Need something chic that will also deliver a big dose of pleasure? Today’s e-cigarette cartridge technology might be right for you. Are you a veteran of the cannabis scene and want to take in an evening of heavy hitting cannabis joy? Well, grab a dag rig, the thrills of waxes, shatter and resins await.

Thanks to smarter technologies like CO2 and solventless extraction cannabis concentrates continues to be safer, more economical and purer than ever before. Not only are the THC and CBD contents of these products significantly higher than flower but these new methods of production are delivering ever more enriched terpene profiles as well. What we are seeing is a return to taste, to the flavors of the herb that we experienced in flower form.

Today’s discriminating cannabis shopper prefers products that are natural, well made and cutting edge. We like products that help us lead smarter and healthier lives. These changing tastes help us get a bigger bang for our buck, too. Flower prices are going down, which means a better selection of new genetics at old school prices. New production techniques mean cleaner extracts with higher concentrations of THC. Good times for everyone all the way around.

Choice. It is what cannabis is all about!

Salud!